Branding; I have failed to maintain any sort of branding for me or my life. I suppose regardless the matter I am a brand, just not self-defined.
Repetition; because the more you encounter it the easier it is to remember it. And those times when it's void from your environment you have the need to plug that hole with what fits best. Honestly I should take this to heart. If I need to market myself or the company I keep. Though I doubt anybody really reads these things. I would assume most readers of blogs care about those material and emotional things that they can relate to. And only then because it's part of their environment or it used to be.
Ubiquity; you really can have too much of a good thing. The simple counterbalance to that which is popular. The more something become ubiquitous, the more you feel crowed by that part of your environment. And essentially you will attempt to remove that which causes you discomfort. I suppose the only "obvious" exception would be love.
Chunking; real world achievements. A perception of success which, in it's own rights, is actual success. Now that I think of it, this may actually be the best form of creating or breaking a habit. If one can modify the absorption of their environment they could essentially control the outcome of their destiny. Like finding the next niche on the cliff-face, a point of support to make the climb. If I were to continue this metaphor, I suppose one could also utilize "anchors" to prevent failing/falling.
"A black cat dropped soundlessly from a high wall, like a spoonful of dark treacle, and melted under a gate." - E. Lemarchand
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